On The Air:

Fashion First: Fragrances

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Fashion Stylist
Radio Personality on WARM 101.3
Writer for Rochester Woman Magazine Fashion Forward Column
Speaker: Empowering Women
Consultant for  Women’s Image and Makeup Application
Event Planner
A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.

December 1st, 2016

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With all of the fragrances on the market to choose from, how often do you find yourself perfume hopping? Do you change your scent with your moods, when you start dating someone new, when you’re going out for the evening, or are you fiercely brand loyal?
The truth is,there’s no hard-and-fast rule about how often to change your perfume. Many people pick a “signature scent” they wear their entire lives, while others change their perfume as often as they change socks. For the most part it comes down to personal preference, but of course there are some other factors to consider.

Does it go with your outfit? Think of perfume as an accessory, like a necklace or a purse or a fabulous pair of shoes. A scent can send a message or create a mood, so changing your aroma to reflect how you feel or what you’re wearing is a fun way to accentuate your look. Maybe your yellow sundress calls for hints of citrus, while your favorite pink sweater begs to be paired with the aroma of cherry blossoms. Mix, match and get creative just like you would with any other item in your closet.

Spray away…just do it with Panache!!!




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