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Fashion First : Granfluencers

Thursday, October 21, 2021

When it comes to Instagram swagger, age doesn’t matter.
Since YouTube first began paying a share of its ad revenue back in 20071, the internet has provided a wealth of opportunities to make money. Now, content creators across a multitude of platforms – from Instagram to TikTok – are charging thousands for a single brand mention.
My all time fav is Iris Apfel … to date she is 100!  What a life.

Becoming an influencer isn’t just an exclusive career path for the younger generations. In recent years – partly thanks to smartphones removing the need for expensive, complex filming and editing equipment – there’s been an influx of a new type of content creator: the Granfluencer.
Granfluencers – aka content creators over the age of 65 – are taking platforms once dominated by Millennials and Gen Z’s by storm. They’re not simply doing it to entertain the young ‘uns, either, as they’re also making a significant amount of money.  Web-savvy seniors are racking up thousands, even millions, of Instagram followers. by posting pics of themselves in scintillating outfits and other celeb-worthy snaps.
You can’t always keep your youth but you can continue to live with Style & Flair with Panache!!!

Joan E. Lincoln

Thanks for living life with Panache! panacheconsignboutique.com

MOM | Entrepreneur | Fashion Stylist | Radio Personality on WARM 101.3
Writer for Rochester Woman Magazine | Event Planner
Consultant for Women’s Image and Makeup Application 
A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.

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