On The Air:

Fashion First: Makeup And Maksks

Thursday, July 23rd, 2020

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Quarantine, regular mask usage and work-from-home practices have altered consumer makeup product needs.

If makeup is an art, then a protective face mask would theoretically remove half the canvas. You may feel sad waving goodbye to lipstick, gloss and your favorite bronzing product – just look at it this way, your skin is going to enjoy a respite as well!!!

Foundation isn’t the best idea anymore, either. It can also make surgical and N95 masks somewhat ineffective. A lot of places are collecting N95s for sterilization, but if there’s makeup on it, it’s considered soiled or contaminated, and they can’t sterilize them. Our eyes are still wide-open canvases, though, so why not get creative? Play with color and perhaps a liquid liner (this helps too if your glasses fog up)

Since many consumers have gravitated toward skin care and away from color cosmetics, many companies are refocusing. Bye Bye lip gloss – some company’s have noticed a 15% decrease in lip gloss sales which now has them now pivoting to skin-care to survive the lip-color slump.

solution: get your lips tattooed with a semi-permanent coral hue for a natural but slightly pigmented.

Listen to science and remember the virus doesn’t see blue or red, we are in this new masked world together: wear your mask above your nose and below your chin with Style & Flair …with Panache!!!



MOM | Entrepreneur | Fashion Stylist | Radio Personality on WARM 101.3
Writer for Rochester Woman Magazine | Event Planner
Consultant for Women’s Image and Makeup Application 
A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.

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