On The Air:

Fashion First: Scales & Tails Fashion

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Fashion Stylist
Radio Personality on WARM 101.3
Writer for Rochester Woman Magazine Fashion Forward Column
Speaker: Empowering Women
Consultant for  Women’s Image and Makeup Application
Event Planner
A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.

 Thursday, October 26th 2017

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My youngest daughter and I had the pleasure of being entertained this week at the RBTL and the stage production of “The Little Mermaid”. My daughter Taylor loves to sing, loves the stage and LIVE entertainment. At least once a month we find ourselves in an audience at one of our local theater houses. I knew there would be loads of parents dressing their children in their favorite “Mermaid” costume, what I wasn’t prepared for were the many adult women who choose to embrace the same fantasy attire. So I had to research this fashion statement and this is what I found:

There have been many and will probably continue to be creatively designed Mermaid Fashion Shows salty, edgy fashions for men women and children. Ariel and Ursula are a BIG splash on the runway come to find out!
There is even a new mermaid shop in the village of Pittsford that my friend Pam just recently opened TTMermaids and her #shellsquad at the Sea Her Shine Studio on Main Street. Custom Scales & Tails available …

The message of this movie has many skewed versions, I’m just keeping it simple with: A LOT of women form 5 to 50+ love to dress in Scales & Tails!

Life life with style & flair …and Panache!!!

~Joan E. Lincoln~




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