Thursday, July 30th, 2020

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The fashion industry, like many other sectors, has had to adapt following the Corona Virus outbreak.

The pandemic has changed how we interact with the fashion world, from swapping high street for online shopping, to an indefinite pause of catwalk shows. With social distancing restrictions and a ban on gatherings of certain sizes, fashion designers have had to alter the way in which they showcase new season collections.

After decades of designers relying on catwalk shows and presentations to debut their upcoming collections to the media, buyers and the world, numerous brands have recently taken the decision to go digital for the first time in their history.

London Fashion Week saw its first digital showcase in June, quickly followed by Couture Fashion Week in July. Many high-end labels, including Chanel, Valentino, D & G and Dior, have embraced the moment to introduce a new era of virtual fashion shows and short films, thank you technology!

Locally, Rochester Fashion Guru Meghan Mundy was able to create a Drive-In Fashion Show with a 200ft catwalk with Luxury Automobiles and pristine Classic Cars as the Audience, to enjoy the Best of Rochester’s Small Business Fashion Boutiques. It was a BYOE “Bring your Own Everything” evening of entertainment from a safe distance. It was a perfect summer night of safe fashion & fun.

Bring on Verizon Media’s The Fabric of Reality

“To help reinvent fashion shows for the future, RYOT, Verizon Media’s in-house creative studio has created The Fabric Of Reality, an immersive fashion experience that pairs three up-and-coming designers with virtual reality artists to create a unique collaboration. In a nutshell, virtual reality creates a computer-generated environment that simulates the physical world, which is accessed through a VR headset.”

There is extraordinary fashion to be had…live life with sustainable style & flair with Panache!