Fashion Forward

Fashion Forward 580 Tammy-Swales-Studio-2011-05 (2)A mother of three beautiful daughters, Joan hails from the Finger Lakes area. A true “Rochesterian” for 28 years, Joan has come from in front of the camera lens to behind the scenes and has been painting Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan has become a sought-after makeup artist in the region over the past 13 years. Her accomplishments have always focused on female-based retail, marketing and event planning careers; however, Joan’s real passion for empowering women is defined through her makeup brush and her one-face-at-a-time makeup lesson. With her blog “Beauty Buzz,” Joan will provide life-enhancing solutions for readers through her collection of beauty tips and experiences.

Visit her website at

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Thursday, February 26th

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February always attracts a number of Fashion Experiences…

There is always Fashion Week NYC and there is always The Oscars.  Both offering plenty of Fashion to digest, strive for and talk about.

Rochester offered one of the most magnificent Fashion experiences that I have attended in a long time.  I am not one for Formal or Gala style celebrations, I’m usually dressing those attending such luxurious events.  However, as part of the Rochester Women Magazine Team I attended The Policeman’s Ball…let me tell you the hair stylists, nail technicians, spray tanning businesses and Boutiques must have been crazy busy!  Rochester was sparkling, swaying, and 800+ in attendance were embracing those men and women who put their life on the line every day for our safety and protection!

policemans ball

My new Hero Amy Pierson wore the perfect shade of Blue in memory of her Husband Daryl. She took the podium with grace, compassion and beauty, accepting an award of great bravery for her husband! I wore my favorite shade of black but there was a rainbow of delightful color almost like the tulip fields in Holland, it was an overall delightful evening full of Fashion oohs and aaahs, and a few ooops too!

amy policemans ball
Speaking of ooops, let’s talk Oscars,  “Best Dressed” goes to J Lo but wasn’t there another woman wearing the same dress in a different shade?  Can you imagine! FYI~who cares what Lady GaGa wore ~ the girl can sing!!!  I had no idea her depth of range, I am a new fan!
lady Gaga
…take the runway every day with Panache!

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