Fashion Forward

Fashion Forward 580 Tammy-Swales-Studio-2011-05 (2)A mother of three beautiful daughters, Joan hails from the Finger Lakes area. A true “Rochesterian” for 35 years, Joan has come from in front of the camera lens to behind the scenes and has been painting Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan has become a sought-after makeup artist in the region over the past 18 years. Her accomplishments have always focused on female-based retail, marketing and event planning careers; however, Joan’s real passion for empowering women is defined through her makeup brush and her one-face-at-a-time makeup lesson. With her blog “Beauty Buzz,” Joan will provide life-enhancing solutions for readers through her collection of beauty tips and experiences.

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August 27th, 2015

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Embrace every curve and imperfection…

The Fall Fashion Magazines are FULL of…

The September Isuue of Vogue has an astounding 832 pages. There’s a feature on Beyoncé (without an interview), a sneak peek of Luella Bartley and Katie Hillier’s new line, Kendall Jenner wearing fall’s coolest trends, and hundreds of pages filled with must-have boots, bags, and everything else you need for fall. Yet of these 832 pages, only two aren’t filled with straight size models.

In the middle of the big book, a black and white ad featuring the silhouettes of six full-figured women appears. Wearing just lingerie and high heels, with their faces obscured, the women are (mostly) unidentifiable. The two-page spread simply includes a date—September 14, 2015—a website that has yet to be launched,, the hashtag PlusIsEqual, and the tagline, “It’s time for change.”

At first glance, it looks like the women of ALDA, a collaborative of models, including Ashley Graham, Marquita Pring, Julie Henderson, Inga Eiriksdottir, and Danielle Redman, who aim to promote body diversity. Bring in Lane Bryant, all signs point to this being part of their fall campaign.

Full figure black and white
The hashtag #PlusIsEqual is very in line with both ALDA and Lane Bryant’s goals. Earlier this year, the brand launched a successful social media campaign with #ImNoAngel. Many of the models mentioned above, appeared in this black and white image.

Yet regardless of who, what, where, when (three weeks, just wait!), and why the ad is in the biggest fashion issue of the year, the sentiment makes a powerful statement between stick-thin models, many say the fashion industry is “horrible and it’s disgusting.”

Plus is most certainly not equal when the only pages of the world’s leading fashion magazines include women above a size 6 (and that’s being generous) had to be paid for.  It’s time for more of us to be body activists.

…celebrate the YOU, you woke up with!
…live life with Panache!

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