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JOAN E. LINCOLN
MOM
Entrepreneur
Fashion Stylist
Radio Personality on WARM 101.3
Writer for Rochester Woman Magazine Fashion Forward Column
Speaker: Empowering Women
Consultant for  Women’s Image and Makeup Application
Event Planner
A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.
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JULY 20th, 2016

Rules of going sleeveless~ The right to bare arms.

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Summer Fashions can be challenging for some.  Going sleeveless can be a surprisingly controversial decision.
The bare-armed look is everywhere these days, on women of every age and size.  Stores are overflowing with tank sheaths and other shoulder baring tops and dresses.  “The cold-shoulder” look is all the rage!  Corporate America has very strong guidelines for this skin- baring season.
Questions you should ask yourself:
Are you too old?
Are your arms toned enough?
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It’s the number one request of many many clients, They need a dress or top with sleeves or a shrug to go with a sleeveless dress or top  to cover their arms.
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