Thursday, October 4th, 2018

National Consignment Day on Oct. 1, how the little guy “me” at Panache and the BIG guy the RealReal are keeping it real.

Research calculation by the RealReal was focused solely on women’s apparel — and discovered that the 2.5 million items consigned to The RealReal since 2012 offset 65 million car miles in greenhouse gases and energy.

“Consigning is good for the environment, and I am thrilled we have developed a valid and quantifiable way for our customers to measure the positive impact their consignment has on the planet,” founder of the RealReal Julie Wainwright stated. “It takes my breath away that people consigning apparel alone have made such a tremendous impact — the equivalent of 340,000 trees planted.”

Life is more fun in a “green” tutu

To develop the methodology quantifying greenhouse gas, energy and water saved from women’s clothing items consigned, The RealReal worked with Shift Advantage, a Portland, Ore.-based sustainability consultancy. The methodology specifically took into account four factors: impact by material, item archetypes, fabric composites and product type composites.

This is not the first sustainability initiative taken by The RealReal. The brand collaborated with vegan designer Stella McCartney to create an advertising campaign for Earth Day in April. Titled “The Future of Fashion Is Circular,” the campaign promoted the creation of resell-able apparel and accessories that could be recirculated many times within the economy.

(CREDIT: Shane Lopez/The RealReal/Courtesy)

SHOP LOCAL~ SHOP GREEN ~ SHOP SMALL BUSINESS…with style & flair with Panache!!!

CLICK HERE TO SEE MORE

FASHION FIRST ADVICE