Thursday, October 10th, 2019
76 Day countdown until Christmas
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Have you started your list? Have the kids started theirs?
Bad News:
It’s staggering the number of retail stores closing throughout the US. Can you imagine the impact it would make on our local economy if half of your shopping was invested in local small business owned brick and mortar retail? That smile that appears on those boxes ordered from your computer that magically appear on your doorstep, by a complete stranger I might add, only makes me frown.
GOOD NEWS:
We’re on the brink of a Retail Renaissance. While mobile and digital dominated headlines last year, this year will be all about the physical store. It turns out that the store is even more important to shoppers than originally thought in previous years. When we surveyed shoppers, we discovered that every generation, including millennials and Gen Z, prefers the physical store when making a purchase. Then why are so many brick and mortar stores closing? The answer lies in experiences. The message is clear, for shoppers and retailers alike, the store is no longer just a transactional experience. Retailers who embrace that change will be rewarded.
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