A mother of 3 beautiful daughters, Joan hails from the Finger Lakes area. A Rochesterian for the past 36 years, Joan has come from in front of the camera lens to behind the scenes and ‘painted’  Upstate N.Y. woman more beautiful for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan became a sought-after makeup artist in the region over the past 20 years. Semi-retired from the makeup industry presently, has allowed her to focus on becoming an entrepreneur, and launch 3 small businesses. Her accomplishments have always focused on female-based retail, marketing and event planning careers.

Style alert: how the matchy-mismatchy became the new matchy-matchy

In 2018, it was far more fashionable to flout style rules than follow them. You know the rules I mean: don’t wear navy blue and black together; never wear more than three colors at once, don’t wear black or white as a wedding guest, don’t wear cream and white, ever; try to match your shoes to your handbag. In the past five years, we have had wilfully clashing color-blocking styles adorn the runways.

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Bring on Fashions newest trend match-matchy! Why do I love matching looks so much? They are ideal for wearing during summertime. Believe me, hot season is a perfect time of year, when you are free to explore new looks, fashion accessories, beauty tips, etc.

Try a happy floral matchy-matchy summer suit with style & flair…live life with a little Panache!!!

Joan E. Lincoln